Challenges

• Generate maximum awareness about Ethnix in the most cost-efficient manner.

• Establish Ethnix as a brand for all occasions and not just for formal Indian festivals.

• Build an effective social media presence.

• Craft effective messaging to build a strong positioning for the brand.

• Bring more visibility to the online platform for the target audience.

• Enrich the overall user experience through design and ease of navigation.

Solutions

• We created a contemporary look and feel for the website using subtle backgrounds that communicate the brand ethos.

• We built a responsive website accessible over desktop, tablets & mobile.

• Big bold typography, classic and clear communication was used to result in a modern and unique look and maintain a structure.

• We used colors to accentuate and prioritize information and links.

• Every page was created with a unique layout using the standard brand colors.

• The website content was developed in a way that it highlights the various nuances of ethnic fabrics and designs.

• We also showcased the videos from various programs that Ethnix conducted.

Results

• Built an active social media presence for the brand.

• Developed an attractive and appealing website that communicates the brand philosophy.