Back
#SaveMyGame For FIFA
When FIFA fever hit India, we decided to make it even bigger! Being already at an advantage as Hyundai had an affiliation with FIFA, we decided to execute the #SaveMyGame Campaign.
The campaign majorly focused on the football lovers and ways to enable them to enjoy the game without any interruptions. The users had to give us a missed call and share the contact number of the person who is interrupting them. #Hyundai #SaveMyGame would then take care of the interrupter.
The idea was that #Hyundai #SaveMyGame would give away more than 100 exciting prizes daily such as Paytm coupons, opportunity to meet the star, a test drive, and a chance to win go on air with a radio jockey. A few lucky winners would get the Hyundai FIFA Home Dugout experience!
This campaign was a big hit among the masses and got us amazing traction!
-
Football Fan Helpline
We launched this video to further our #SaveMyGame campaign. This video used an archaic setting to portray the helpline in a humorous manner. This video got a wide engagement on Facebook with 67 K likes, 1.3 K shares, and 654 K clicks, along with a reach of 8.2 M and 3.9 M views. On Twitter, this video got 6.3 K likes, 2.6 M impressions and 925 K views. Finally, the video got 3.5 M views on YouTube.
-
The Haunting
This was the other video we launched to further our #SaveMyGame campaign. This video used a modern ghostly setting to portray the helpline in a humorous manner. This video got a wide engagement on Facebook with 48 K likes, and 100 K clicks, along with a reach of 9.5 M and 4.23 M views. On Twitter, this video got 46 K impressions and 14.7 K views. Finally, the video got 1.3 M views on YouTube.
leave your comment
You must be logged in to post a comment.
Jul 24, 2018