Drive into the future

The objective of this campaign was to create a buzz around KONA, India’s first fully electric SUV. For the pre-launch event, we created myth busting videos of electric vehicles and promoted it on social media. We also shared “Do You Know” videos for our audience to get a better idea of what KONA has to offer.

The launch event was held at Buddha International Circuit, where genuine customers of Hyundai were given a chance to experience the #KONAElectric car and bust the myth about EV. This campaign received positive engagement and #Hyundai #KONAElectric trended on the 4^th position on Twitter India trends.