Hyundai introduced its new car ELANTRA, India’s first connected sedan into the market. Pre-launch, launch and post-launch content was pushed on social media which garnered decent organic reach. An approximate overall reach of 50 million was tapped. #New2019ELANTRA was trending on Twitter India which helped in receiving inquiries. Canvas and carousel ads were pushed for bookings, and ORM was done rigorously to respond to questions about bookings, prices, etc.