On the occasion of Women's Day, a well thought out plan was executed for Hyundai Mobis. With the communication of "bold accessories are women's armour" car accessories were compared with the accessories for women. A series of creatives were shared on social media platforms in sync with the thought of connecting the occasion with the brand keeping it minimalistic and simple. The posts garnered positive response on social media platforms with an organic reach of 7,236 on Facebook, 9,333 on Instagram and 7,116 impressions on Twitter.