Objective

• Knowing that the cast had a strong fandom in south, the strategy focused to cater to the pan-India to maximize nationwide buzz around the movie.

Solution

• To create a multi-layered strategy that catered to different audience members speaking different languages.

• A multi-lingual route was taken to promote the movie across India, instead of taking one for all strategy.

Strategy

• The strategy was to create a multi-lingual campaign wherein we catered to every speaking audience in their own language, in their own way.

• For Instance: In Malayalam, simpler creatives with more footages garnered more audience attention and generated conversations.

• To target the Hindi audience, a stamp approval was needed from the press. To achieve the same a press conference in Mumbai was held wherein the film fraternity, key trade influencers and media was invited.

Results