Sardar Udham

The primary objective was to establish and revisit history and bring the story of Sardar Udham to life, which has been long lost in the pages of History.
Sensitive topic, the entire movie revolves around the freedom struggle of the country and, during the launch of the movie, there were Farmer Protests going on around the country which made promoting the movie a sensitive topic.

To establish the character of Sardar Udham, we launched a pre trailer buildup video that followed the look and feel of the Pre-Independence era while highlighting important facts and figures about the subject.
We pushed a still from the trailer launch event, which helped us contribute to the existing buzz around the trailer
To further push positive and engaging conversations around the trailer an album consisting of stills was pushed from the Prime Video Handle. These images highlighted the strong talking points from the trailer.
In order to introduce a legendary freedom fighter, a friend, and a strong ally of Sardar Udham, an executive still from the film consisting of Vicky Kaushal and Amol Parashar who plays the character of the legendary character of Bhagat Singh. This image was amplified on the APV platforms.
Vicky Kaushal and APV launched an exclusive look from the film

We successfully managed to create the buzz around the movie without hurting any sentiments keeping the political situation in mind.
The pre trailer built-up video garnered 1.6M+ views on the talents Instagram handle
The trailer on Youtube garnered 38M+ views
The trailer launch still garnered more than 500K engagement on the handles of the talent.
The trailer album captured the beautiful cinematography of the film which appealed to the Indian audiences.
Various illustrators created artworks showcasing the bravado of Sardar Udham, thus ensuring fans are intrigued and engaged
Character Introduction of Bhagat Singh was well received by the audience, the post introducing the character generated a lot of excitement and buzz among the audience