Campaign

• My Bid Turns 1

Objective

• To spread the word about the brand’s one-year completion and get people to join the celebration.

Challenge

• To give discounts, include influencers and make a grand birthday celebration vibe on social media.

Execution

• We created a month-long campaign for the brand’s 1-year completion.

• The following activities were done to create awareness about the celebration - 6 influencer activities, social media skins, website banners and several social media posts.

• It was a massive success with 2 MN impressions, 55K+ clicks and 10K mobile verifications.