Campaign

• Magnetic Moment

Objective

• To connect with audiences, making them share their magnetic moment and getting connected with the brand on Valentine’s Day.

Challenge

• To create engagement and amplify the brand on social media.

Execution

• February is the month of love. It is the time for lovers to share their magnetic moment that keeps them closer and in love.

• The campaign was a massive success with 18M impressions, 15M reach, 59K engagement and 106K story views.