Campaign

• Paper Free With Mobis

Objective

• To drive awareness and prompt the audience to go #PaperFreeWithMobis on World Paper Free Day.

Challenge

• To get engagement on social media and join the initiative with the brand.

Execution

• We wanted to generate topical engaging content to relate with the audience.

• The concept drew the attention of the audience to join the initiative to go paper-free from 1st - 6th November.

• The campaign successfully received 3.4M impressions, 2.8M reach, 208K engagement, 723K views and 57K story views.