campaign

• Safety Mein Zero Compromise

objective

• To create awareness about Anti Counterfeit Week and prompt the audience to choose genuine products.

challenge

• To generate engagement on social media about the brand and amplify the purpose of the campaign.

execution

• For Anti-Counterfeit Week, Hyundai Mobis launched a series of posts where the #SafeyMeinZeroCompromise hashtag was promoted.

• The concept drew the attention of the audience to choose genuine products over non-genuine ones to ensure the safety of all.

• The campaign also emphasised giving the best protection to our loved ones without any compromises.