Revlon Colorsilk is the leading hair colour brand in the U.S. They recently introduced their 3D gel colour technology to India following a successful launch overseas. Revlon chose Everymedia to help them spread the word about their new product.

objective

• To create more buzz about Revlon Colorsilk and the new age technology that is included in the product.

Solution

• To get the word out about the 3D gel color technology, we collaborated with several influencers through paid and barter methods.

• Here, the influencers would talk about the brand and also the new age technology of the hair colour.

• The influencer activity received a total of 2,29,972+ reach and over 3,00,000 impressions on Instagram.

• The buzz was further amplified by collaborating with celebrity influencer Gauahar Khan. She posted a reel as well as a story where she talked about the brand, the product and even used it. Her reel was a huge success, got a lot of attention and garnered a total reach of 1.2 million and 910K engagement.