Campaign

• Valentine’s Week.

Objective

• The objective of this campaign was to wish everyone along with promoting bids related to those days. This was to build awareness.

Challenge

• To connect the days associated with Valentine’s Day in a fun way with ongoing bids and products.

Execution

• My Bid executed a Valentine’s Week campaign which covered all days like Kiss Day, Hug Day, Promise Day, Propose Day and so on.

• It was fun, quirky and focused on selling bids along with wishing posts.

• The campaign went on for a week and every post was in relation to Valentine's wishes and bids.

• The campaign reached 52,284 accounts, generated 65,022 impressions and engaged with 4,397 accounts within the week.