Campaign

• The Grooming School Launch.

Objective

• To create awareness about the new course that was introduced from the House of Miss India and to gain leads for the same.

Challenge

• To get leads, awareness and followers for the course.

Execution

• We executed a launch campaign for The Grooming School that consisted of the Promo, Trainer Profiling videos and information of what the audience could gain from the courses. It majorly focused on talking about the brand as a whole.

• Collaborated with Miss India, Miss Diva and the trainers for the launch.

• Ran ads for the 2 different modules on Facebook.

• Throughout the launch campaign, we posted more videos/reels on all platforms to ensure maximum exposure.

• With this campaign, The Grooming School reached almost 4.2 million accounts, gained 75 leads, increased its follower base from nil to 1433 organically and generated 34K engagement with a total reach of 558K during the launch phase.