Campaign

• National Safety Week

Objective

• To drive awareness in the young generation to follow road safety rules.

Challenge

• The major challenge was to find relevant facts & figures across social platforms to validate our sources.

Execution

• We executed a 7-day road safety campaign that promoted the younger generation to follow road safety rules and regulations.

• The campaign focused on creating awareness and engagement for Hyundai Mobis products. And also promoted the younger generation to follow road safety rules & regulations.

• During the campaign, we created topical and engaging posts along with a YouTube video and banners, emailers, posters as well as SEO articles.

• The campaign received 15.6K organic impressions, 12.2K organic reach and 20.2K+ organic story views across all social platforms.