Campaign

• Holi Campaign.

Objective

• To make people aware of licensing of music and join the Holi celebration using a quirky angle.

Challenge

• To make an influential video with a message and make people aware of licensing of music.

Execution

• We asked a few prominent music artists to create a video saying the lines, “Don’t play Holi without consent, don’t play music without a licence.”

• We highlighted the first part, “Don’t play Holi” together, making the video look intriguing.

• In the end, we highlighted the part where they were saying, “Don’t play music without a licence.”

• The video got 3.6 Lakh reach across Facebook, Instagram and Twitter.