Campaign

• The idea was to engage with our TG by giving them a simple task to compete in where they could show the world what they could do.

• We asked them to share an image of their best makeup look with us.

• More than 150 people shared their makeup look using the IG sticker.

• Around 87 people mentioned TGS in their story.

• The stories approximately reached more than 50,000 people.

• We sent promotional offers in DM to the people who participated & asked them to join the course.

Objective

• To create awareness, garner more engagement & get leads for The Grooming Masterclass.

Execution

• Created story & included the ‘Add yours’ sticker.

• Re-shared stories of people who tagged - TGS.