Campaign

• Through a health checkup camp conducted on Women's Day, the shocking results showed that over 50% of the women had low haemoglobin.

• Cause: poor nutrition, inadequate attention to personal care & improper dietary habits.

• So on Mother’s day, we encouraged all mothers to visit Healthnovo and get their regular health checkups done.

Objective

• To highlight an overview of the on - ground campaign on Mother’s day that was highly focused on women's health and well-being.

Execution

• A video campaign was created in order to highlight how mother’s work hard and strive to work harder for a better life but they don’t give due attention to their basic health.

• Created a video and a carousel ad that highlighted important statistics and information on how most of the women are found to have low haemoglobin and other blood related issues.

Results

• The video reached around 43K accounts with 50,017 impressions and 12 saves in just a single day.