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social media day – tmkoc

Gokuldham vaasi’s celebrated World Social Media Day with their fans!

Objectives

  • Create a simple yet effective engagement campaign to keep the chatter going on World Social Media Day!

RESULTS

  • A Twitter conversation with all characters was initiated to kick start and push the information that TMKOC characters are going to take over Taarak Mehta Ka Ooltah Chashmah’s Instagram account and respond to their audience on World Social Media Day.

  • Twitter conversation thread: https://twitter.com/Bhide_TMKOC/status/1542383929667502080

  • An AMA sticker was added wherein audience members could send in their questions. Within 4 hours we received more than 2000 responses on the AMA sticker. After a few hours, replies were sent to their questions via video clips and stickers.

  • The stories received a reach of 70.1K along with consistent interaction going up to 154 in total.

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