taarak mehta ka ooltah chashmah

It’s 14 years of TMKOC and we celebrated with the biggest fans of the show.

Summary
  • TMKOC is an award-winning Indian sitcom that has been on air for 14 years. The 14th anniversary celebration was a campaign constructed to connect and engage with our audience while making them feel like a family and a part of the celebration.

Objective
  • Create awareness about the 14 Year Celebration.

  • Activating fan engagement activity Quiz and Birthday twins.

  • Making the audience go back in time and experience the 14-year journey of TMKOC thus, creating a feeling of nostalgia.

  • To highlight the 14 years of love and support TMKOC fans have given to the show.

RESULTS
  • The first leg of the #14YearofTMKOC began with an audience quiz based on the TMKOC show. The quiz was about the character and how fans will recognise them, which created a buzz among the audience. Post

  • Following that, we held a twin birthday contest in which the audience members whose birthdays fell on the same day were wished by the TMKOC on IG, Facebook, and Twitter. Post

  • To encourage fans to participate and to commemorate the 14th anniversary, we awarded prizes to all quiz winners. Post

  • Overall, the campaign idea was to thank the TMKOC audience for their love and support throughout the year. Post