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taarak mehta ka ooltah chashmah
It’s 14 years of TMKOC and we celebrated with the biggest fans of the show.
Summary
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TMKOC is an award-winning Indian sitcom that has been on air for 14 years. The 14th anniversary celebration was a campaign constructed to connect and engage with our audience while making them feel like a family and a part of the celebration.
Objective
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Create awareness about the 14 Year Celebration.
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Activating fan engagement activity Quiz and Birthday twins.
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Making the audience go back in time and experience the 14-year journey of TMKOC thus, creating a feeling of nostalgia.
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To highlight the 14 years of love and support TMKOC fans have given to the show.
RESULTS
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The first leg of the #14YearofTMKOC began with an audience quiz based on the TMKOC show. The quiz was about the character and how fans will recognise them, which created a buzz among the audience. Post
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Following that, we held a twin birthday contest in which the audience members whose birthdays fell on the same day were wished by the TMKOC on IG, Facebook, and Twitter. Post
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To encourage fans to participate and to commemorate the 14th anniversary, we awarded prizes to all quiz winners. Post
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Overall, the campaign idea was to thank the TMKOC audience for their love and support throughout the year. Post
