Summary

• A one-of-its kind NFT auction for the legendary Gulzar Saab was generated in the umbrella campaign of his NFT drop. Link

Objective

• Enabling the NFT community with utmost transparency giving them the platform to bid on the legendary NFT poems of Gulzar Saab.

Execution

• To establish a clear communication with the community with a pre-launch buzz of NFT Auction coming soon, followed by the exhibition of all Gulzar Saab’s NFT poems ended up with the countdown for consecutive days.

Challenges

• Due to the onset of festivals, the campaign could be overshadowed.

Results

• The NFT auction successfully reached many, out of which one die-hard fan successfully had the highest bid on his remarkable poem - One sided love.

• Overall platform Insights for the campaigns.