How IPRS encouraged people to pay for music
IPRS #ImagineLifeWithoutMusic campaign emphasises on the relevance of music and how mundane our lives would be without it. Certain aspects of life are especially centred around or made better by the presence of music. We highlighted this through reels that posed important questions that made people stop and think.
Can you imagine driving without music?
Can you imagine a baraat without music?
Can you imagine working out without music?
Can you imagine a birthday celebration without music?
Can you imagine doing Garba without music?
We wanted to remind people of the importance of music in our lives. Taking such a prominent position means that we should do right by the music creators and give them their fair dues in the form of buying appropriate licences for playing their music.
#FairPlayFairPay