SUMMARY

A movie based on Ramayana to win the good over evil. Tapping on this communication the posters and announcements were launched at 7:11AM and 7:11PM.

Poster Launch

• To showcase the first look of the movie.

• Building up curiosity for the teaser release.

• To position the movie as an epic saga, like never before.

• The poster was launched across all platforms at 7:11AM

• The poster went live on social media platforms of Prabhas,Kriti Sanon, Sunny Singh, T-Series and more.

• The poster collected 5M+ likes across all social media platforms.

• The second poster was released at 7:11PM on all platforms.

• These posters were released across 6 languages - English, Hindi, Telugu, Tamil, Kannada and Malayalam.

Teaser Launch

• To bring audiences to the theaters to watch a film in 3d like never before.

• Catering to a journey of the Indias most timeless epic

• The poster collected 5M+ likes across all social media platforms.

• Creating excitement to watch the biggest 3D movie evere with regard to our mythology

• Highlighting the aspect of Ram’s Jai shri ram

RESULTS - Teaser launch

• The teaser launch took place in Ayodhya to increase the feel and excitement

• The entire cast was in Ayodhya for the teaser launch with huge setups made

• In less than 24 hours the teaser hit huge numbers on Youtube

• A 3D teaser mania live event was done to create buzz among the audience

• The teaser was trending the Youtube films chart with all the love.