Objective

• To promote the movies with the hero communication being that it is India’s first regional Movie that has been sent to the Oscars

• To encourage all the Indian Cinema audience to show support to the movie by watching it in the theaters as it is a great achievement for Indian Cinema

• In order to further build on the announcement, various actresses across the nation came together to launch the announcement such as Manju Warrier and Sai Pallavi on their instagram stories

• To promote the release of the movie and push the reviews from acclaimed and renowned celebrities and personalities.

Strategy

• To focus on Chhello Show as India’s official entry for the Oscars

• Creating excitement amongst the audience of Indian Cinema to show love and support to the movie and celebrate the entry of Chhello Show to the Oscars.

Results

• The Campaign started with The announcement of Chhello Show coming into the theaters on 14th Oct.

• On 22nd Sept Amul made a heritage art for Chhellow Show which was reposted on the Instagram page.

• On 29th Sept TheLastFilmShow had ranked No. 1 on IMDB Spotlight as India’s most anticipated movie for which a static was posted.

• On Oct 1st the Ministry of Information and Broadcasting had sent a tweet congratulating Chhello Show’s official entry into the 95th Oscars as the Best International Feature Film, for which a static creative was posted on the Instagram Page.

• As Chhello Show had been sent as India’s official entry for the 95th Oscars, a campaign was started where on 13th Oct Chello Show would be open to the public only for Rs. 95

• To promote and push the selection of Chhello Show into the oscar, a trend had started with Siddharth Roy Kapur sharing his first fl expreine. This was then done with many celebrities like Vidya Ballan, Varun Mitra, Shakun Batra, etc.

• The excitement and anticipation towards the movie was amplified by the extremely positive reviews that the renowned celebrities from the movie industry had for Chhello Show. the reviews after the screening and premiere of the movie was posted on all platforms.

• On the date of release, a creative was posted across all platforms announcing the release of the movie in theaters across India.

• The critic reviews were flooding in and they had to be shared with the viewers as the reviews were much more than positive and encouraging..

• As the reviews were pouring in, they were being shared on all media platforms for the audiences and were being encouraged to book their tickets to go and watch the films in cinemas near them.

• The movie was getting a lot of push when the cast had featured on Big Boss and Taarak Mehta Ka Oolta Chashma.

• The makers of Chhello Show had featured in an interview on Zoom Tv with host Sakshma Srivastav.

• Clips of big personalities from the industry showing love and support to the movie were posted all across platforms which feuled the fire towards the excitement and anticipation towards watching the film and celebrating the entry of the movie to the Oscars.

• Reviews from personalities like Abhishek Kapoor, Ashwini Iyer Tiwari, Vikramaditya Motwane, Nikhil Advani were posted on twitter.

• Tweets from Abhishek Bachchan and other celebrities were reposted on the page and other celebrities were pushed on the page.