Back
om shanti om – 15 year anniversary
To re live Om & Shanti’s love story!
Objective
-
To celebrate 15 years of Red Chillies Entertainment’s Om Shanti Om’s release.
Strategy
-
To take the audience and fans on a nostalgic journey back to 2007 when the film was first released.
-
To bring back Shah Rukh Khan’s character of OM in the minds of the audience.
-
Harp on Deepika Padukone debut with the film.
-
Strategically use the most iconic and memorable dialogue from the film - Picture Abhi Baaki Hai Mere Dost - to take the audience on a journey showcasing the character graphs.
-
Highlighting the iconic and memorable scenes and songs from the movie.
RESULTS
-
To first highlight the core elements of the film being a complete entertainer such as it’s theme of true love, soulful music, comedy, drama and filed with emotions, a video compilation of the film perfectly showcasing the above points was created and posted across RCE’s social handles garnering above 10k+ likes and over a 100 in engagement.
-
To further highlight the day, IMDb India collaborated with RCE to create a video highlighting the two eras where Om and Shanti met each other in two separate lifetimes. The collaboration post was done on Facebook and Instagram which collectively received 1.4M views & 81K views respectively, with over 145K+ likes on Instagram & 17K+ likes on Facebook.
