Mismatched S1 - 2 Year Anniversary

It’s time for a cold coffee!

Harping on the popularity of the show with season 1 and the current buzz about the show with it’s recent release of season 2, turn RSVP’s Instagram, Twitter and Facebook handles into complete Mismatched fan-page by showcasing the journey of the characters through the course of the first season.

To give the audiences and the fans a feeling of nostalgia by taking them back to the story of how #DimpShi met and fell in love.
To highlight the individual journeys of each character.
To showcase the points/scenes that touched and connected with the audience the most in the first season.

We kickstarted the anniversary celebration in two parts with platform specific content. On Instagram & Facebook, we posted a reel that highlighted two years of love, laughter, non-dates and of course, cold coffee, receiving approximately 447k views, 3.9K likesOn Twitter, making use of the new trending feature, we created a three panel on the grid inviting everyone to join the Mismatched anniversary party.
Simultaneously, we pushed a story activity wherein we highlighted each character from the first season along with their iconic dialogues that summed up their characters from the show. This activity received 35K+ views on all stories collectively.
To sum up the day, we created a scrapbook highlighting the episodes of and most iconic scenes of those episodes from the first season receiving over 700 likes.