Summmary

• Mission Majnu marks the return of Sidharth Malhotra in a genre the fans love him the best in. Based on that as well as the patriotic angle of the film, the teaser was launched on Vijay Diwas on December 16.

• To harp on the same right from the announcement till the launch of the teaser, we used a constant communication asking the fans if they were ready to meet the #DeshKeLiyeMajnu.

Objectives

• To bring audiences to watch a film based on the unsaid covert operation and our unheard heroes.

• Creating excitement to watch Sidharth Malhotra as a full blown action hero.

• Highlighting the untold tale of an unheard brave hero.

• To involve the fans and make them a part of the film right from the start and hence, celebrate Vijay Diwas along with the fans in Delhi.

• Activate fanclubs.

Results

• The first leg of the campaign kickstarted with a teaser out tomorrow announcement post with the release date to create awareness for the teaser launch on 15th December.

• The following day, Siddharth Malhotra launched the Mission Majnu teaser in Delhi, to give importance to Vijay Diwas along with his fans, the teaser was also launched digitally.

• #MissionMajnu was trending on Twitter at no.2 the day of the launch along with #SidharthMalhotra & #RashmikaMandanna.

• Within 24 hours of the launch on Youtube, the video was trending at #10.

• A sentiment video was pushed digitally showcasing the love which was received for the trailer from bollywood personnel & fans.

• For sustenance, stills from the teaser were highlighted on social media to continue the buzz.

• In 48 hours, the teaser garnered 15.5 Million + views & 2.1Million + likes across platform.