Summmary

• Gandhi Godse—Ek Yudh, a historical film brings the biggest war of ideologies between the legends - Mahatma Gandhi and his assassinator, Nathuram Godse.

• The film marks the comeback of director Rajkumar Santoshi after 9 years. To announce and leverage the same, an announcement video was created using the director’s most iconic films and its memorable dialogues.

Objectives

• Tapping on the communication of Rajkumar’s comeback the announcement was made.

• The announcement video only has the clips of Santoshi’s previous successful films, Damini, Ghatak, Ghayal, Pukar, Lajja, Andaz Apna Apna, China Gate and others. And in the end, poster of Gandhi Godse — Ek Yudh appears.

• The motive was to bring audiences to the theaters to watch a film based on the awareness of the reality behind the truth.

Results

• The announcement video garnered great traction as it had bits of all the best hits of Rajkumar Santoshi.

• The hashtag #GandhiGodseEkYudh and #RajkumarSantoshi were trending on twitter on number 28 and 29 respectively within 8 hours of the video announcement.