Blooume Immunity Health Camp

Blooume Homeopathy is a leading provider of homeopathic medicines in India. This case study showcases the success of a recent initiative conducted by Blooume Homeopathy - a free Immunity health camp for the residents of Machimar Nagar, Mumbai.

To create awareness about Blooume Homeopathy and build brand advocacy amongst the TG.

Machimar Nagar is a densely populated community in Mumbai, with limited access to healthcare facilities. Blooume Homeopathy identified the need to promote good health practices and provide healthcare services to the community especially at a time when the flu and other illnesses caused due to low immunity were on the rise in the city.

Conceptualise and execute a free health camp by Blooume at a key location in Colaba, Mumbai with the intention of providing aid to the underprivileged.

Partnering with local residents to mobilize the community and provide logistical support.
Offering free health check-ups and medicines to attendees to promote the benefits of homeopathy.
Amplifying the event on social media and PR to raise awareness and attract more attendees.

Blooume Homeopathy, spearheaded a commendable initiative - a free health camp in Machimar Nagar, Cuffe Parade on the 16th of March, 2023.
They provided over 500 residents with complimentary health check-ups and homeopathy medicines.
Specific emphasis was placed on strengthening the immune system.
The benefits of Blooume homeopathy in long term and affordable healthcare was touched upon.
There were live postings and testimonials shared from both the residents and the doctors and volunteers.

The Immunity health camp was a resounding success, with the following outcomes:

Over 500 attendees received free health check-ups and medicines, improving their health and well-being.
Social media and PR amplification reached over 80 Million people, generating significant interest and engagement.
Attendees expressed high levels of satisfaction with the camp, with many praising the quality of care and medicines provided.