Summary:

• All Pets Company is a brand nurtured and fueled by an unwavering dedication to offering a wide range of pet-friendly products. This case study showcases the success of the contest we ran for them.

Objective:

• To create awareness about All Pets Company and garner engagement

Idea:

• An engaging contest #APCPetParade where pet parents can showcase the unique quirks of their cute pets

Execution:

• We put a post on Instagram encouraging pet parents to share a glimpse of their furry friend's unique habits with us! Whether it's their quirky dance moves, adorable bedtime routine, or playful antics.

• We made a stunning compilation of the #APCPetParade featuring a captivating display of unique habits and delightful moments shared by the Pet owners.

• Reposted the participants stories on our story section to garner more engagement

Result:

• We received 120 plus entries from amongst our followers

• Received more than 19k likes and more than 200+ comments

• Engaged with more than 20k accounts overall

• The post received a engagement of 44.24%