Summary:

• Nocturnal is a casual streetwear brand that offers a captivating collection of oversized and trendy tees, joggers and hoodies that captures the essence of the night along with all the intrigue, boldness and edginess that comes with it. The brand empowers individuals to express their inner fierce spirit and make bold fashion statements reflecting their unique personality.

Strategy:

• Define a brand identity and implement it through social media activities to highlight and showcase the products

Execution:

• Developed a website that resonated with the theme and ethos of the brand

• A pre launch strategy was adopted to create hype, excitement, and curiosity through a logo unveil that was revealed to be a wolf

• This was complemented by howling sounds and the glitch effect that reflected the edgy, young, regal and wild nature of Nocturnal

• Following the logo unveil were a series of short form videos where people were seen fully embracing, embodying and owning the Nocturnal vibe in key areas around the city

• Activated multiple influencer collaborations during the launch of the website

Results:

• Multiple orders received on the day of the launch

• Gained over 193,000 organic impressions on Instagram within the first few days

• Achieved organic reach of 1,71,000 through stories within 10 days of the launch

• Famous Influencers like MC Stan and renowned bollywood celebrities like Riteish and Genelia Deshmukh embraced Nocturnal fits and put up stories on their social handles which helped us gain a surge of followers from 190 to 1515