Objective:

• To create a buzz around the show Jee Karda releasing on Prime Video through the Lavish Wedding of the prominent characters of the show Tamannaah Bhatia and Suhail Nayyar

Strategy:

• Collaborate with top influencers from categories like bakery, fashion and dance to make the Lavish Wedding a success through their engaging and user generated content

Execution:

• Stage 1 :

  The activity kickstarted with Prime Video posting a sneak peak of the whole activity. A video compilation of Tamanaah and Suhail reaching out to the influencers - Fashion Designer Shubhika (PapaDontPreach), Baker Shivesh Bhatia and choreographer Sonal Devraj. This created an intrigue about the activity amongst the audience and redirected the audience to the influencer’s page. The first reel by influencers was a fun conversation between the couple and the influencers where they seek their expertise for their wedding preparations.

• Amazon Video

  https://www.instagram.com/reel/CtWTGZIAmfp/?igshid=MTI1ZDU5ODQ3Yw==

• Jee Karda X Shivesh Bhatia

  https://www.instagram.com/reel/CtW4ub4OH5O/?igshid=MWQ1ZGUxMzBkMA==

• Jee Karda X PapaDontPreach

  https://www.instagram.com/reel/CtbmIkSIKqu/?hl=en

• Jee Karda X Sonal Devraj

  https://www.instagram.com/reel/CtYJJCHI7yj/?igshid=MWQ1ZGUxMzBkMA==

  https://www.instagram.com/reel/CteFWPKr_yn/

• 100 Influencers 100 Entries: Jee Karda Amazon Prime Video

  For amplification of this Lavish wedding activity, we collaborated with 100 influencers who were bakers, dancers and fashion designers for sending in their entries showing some love to the couple which gained a total traction of about 30 Million and above.

• Stage 2 :

  Following the first video, each influencer reveals to the audience the final product they have prepared for the couple.

• Jee Karda X Shivesh Bhatia

  https://www.instagram.com/reel/CtbZV1OJ7YB/?igshid=MWQ1ZGUxMzBkMA==

• Jee Karda X PapaDontPreach

  https://www.instagram.com/reel/CtbmIkSIKqu/?hl=en

• Jee Karda X Sonal Devraj

  https://www.instagram.com/reel/CteFWPKr_yn/

Results:

• The 100 influencers activity garnered a total traction of over 30 Million

• The compilation video on Amazon’s handle garnered over 1M+ Views

• The influencer activity garnered an engagement of 2.15M+