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omg 2

Summary:

After a decade-long wait, the makers behind the blockbuster hit "OMG 1" are back to entertain the audience once again with OMG 2. Akshay Kumar was loved immensely by the audience in the first installment as
Lord Krishna, this time the actor plays Lord Shiva in a completely different avatar,
alongside Pankaj Tripathi & Yami Gautam.

Objective:

  • Position the film as ‘Akshay Kumar and the makers of OMG 1 are back to entertain the audience’

  • To bring the genre of satirical comedy back to the audience

  • Strategically launch the key assets of the film to create a long-lasting impact

  • Activate various fan clubs for talent to be on everyone's mind throughout the film's release

  • Use multiple online platforms for song launch and movie promotion

Result :

  • The campaign of the film OMG 2 kickstarted with the first look posters of Akshay Kumar & Pankaj Tripathi which featured the release date of the film on July 3

  • Immediately after the launch, #OMG2 was trending under India trends along with #AkshayKumar, #PankajTripathi & #YamiGautam were trending under the Entertainment section. Within 24 hours of the launch 25K+ tweets were generated with the above hashtag

  • The posters have received an overall engagement of 2.55M+ across platforms in 24 hours of the launch

  • Following this, the first look of Yami Gautam from the film which featured the release date of the film on July 6

  • In order to create anticipation among the audience, a pre-teaser was pushed on July 9, which featured the launch date of OMG 2 Teaser as well as Akshay Kumars look from the movie with the Har Har Mahadev song

  • Right after the pre teaser announcement, #OMG2Teaser was trending under India trends along with #AkshayKumar, #PankajTripathi & #YamiGautam were trending under tailored tweets. #OMG2Teaser started trending at #1 in India trends within 30 minutes of its launch on Twitter

  • The pre-teaser also achieved an impressive milestone of over 1 million+ engagements within just four hours on Akshay Kumar’s Instagram handle

  • The Har Har Mahadev Instagram audio was trending on Instagram

  • On IMDb, the movie became the fastest film to cross 20,000+ interest on BookMyShow

  • Fans love nothing more than to be a part of their favourite actors upcoming film, hence, in order to create anticipation and excitement for the OMG 2 teaser a day prior to the Teaser launch, an exclusive footage was shared with the fan clubs showcasing the actors transformation for OMG 1 to OMG 2

  • Within 24 hours #OMG2TeaserTomorrow was trending under Twitter Worldwide trends generating 80,000 tweets with the key words

  • As conversations and speculation among fans revolved around the teaser's launch time, Akshay Kumar took to Twitter to alleviate their curiosity. He confirmed the go-live time by tweeting it precisely 15 hours before the actual launch

  • On July 11, the OMG 2 Teaser was launched at 11AM by all talent and stakeholders along with a 1 Month To Go countdown on the same day

  • #OMG2Teaser, #AkshayKumar, #PankajTripathi, #YamiGautam, #OMG2 and keywords Har Har Mahadev & Lord Shiva on Twitter were trending in India trends. Within 5 hours of the launch, the teaser started trending at #2 on YouTube

  • The films teaser received 45M+ views along with 1.7M+ engagement within 24 hours across platforms

  • A number of trade analyst reviews, media reviews, fan reactions, dialogue card, Akshay Kumar’s entry scene was pushed across social media for the teaser sustenance

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omg 2