Summary:

• All Pets Company, a pet essentials store, actively participated in Pet Fed, Mumbai's largest pet festival. The event focused on celebrating the bond between pets and their owners, offering a platform for pet enthusiasts to come together and share their passion for animals.  All Pets Company utilised this opportunity to showcase its high-quality products in the vibrant marketplace, fostering brand growth. The company's presence at the festival not only garnered substantial exposure but also underscored its commitment to engaging with the community in a fun and entertaining manner.

Objective:

• Through strategic placement and engagement, the aim was to increase awareness and recognition of APC pet essentials among the target audience and industry stakeholders

• By actively engaging with pet owners and enthusiasts at the festival, the aim was to gather valuable insights, and establish a positive brand perception within the community

• The primary objective was to drive sales and foster brand growth. The company seeks to attract potential customers, generate leads, and ultimately contribute to the expansion of its market presence and sales revenue

Result:

• Showcased APC's commitment to pet well-being through an engaging announcement reel on Instagram and Facebook of APC’s participation at Pet Fed on December 21st, 2023

• Announced All Pets Company's participation in Pet Fed, building anticipation for the pet festival via Instagram and Facebook Stories and a static post on January 9th, 2024

• Crafted and posted an engaging map reel on Instagram and Facebook to guide and excite attendees about APC X PetFed on January 11th, 2024

• Engaged the audience with a poll on Instagram and Facebook Stories, generating excitement and interaction leading up to Pet Fed on January 12th, 2024

• Posted 20+ Live Stories via Instagram and Facebook Stories showcasing behind-the-scenes shots and real-time experiences at Pet Fed on January 13th & 14th, 2024

• Actively participated in the pet festival on both days, reaching a diverse footfall of 3,000+ on January 13th & 14th, 2024

• Shared dynamic reels on Instagram and Facebook, capturing highlights and vibrant moments from the first and second day at Pet Fed on January 14th, 2024.

• Expressed gratitude to Harshita Ojha (Influencer) and Shweta Gulati (TV actress) for their presence and support for All Pets Company at Pet Fed via Instagram and Facebook reels on January 14th & 15th, 2024