Objectives

• To credit the creators with a unique way of playing antakshari.

Execution

• The event took place between 10 am to 4 pm on IPRS’ instagram handle.

• During the event, we posted pre-recorded videos of the moderators every hour.

• The videos had the moderators singing a song after which people participated by uploading a story or commenting on our latest post. All with the lyrics of the last word of the song.

• The participants had to follow the following steps to participate in the activity: Post the story with lyrics on instagram tagging IPRS and the moderator
  Or
  Comment on our latest post
  Follow IPRS

Results

• There were 250+ comments & 25 shares on the activity.

• The profile visits increased upto 136 during the event.

• 3.3K+ accounts were engaged at the activity.

• By the end of the event, 24.6k+ accounts were reached.

• 309 followers were gained.

• 2176 followers were reached at the end of the activity.

• The total reach was 5.5k+ during the event.

• The total impressions gained were 6.7k+ after the event.

• There were 1.3k+ likes on the activity.

• Account reach grew up 4852% as compared to the previous week.

• We reached 15,801% more accounts that weren’t following us.

• We reached 1,069 followers and 23.5k non-followers.

• The account got +24,023% more engagements from the accounts that weren't following us.

• There was a 4,907% rise in content interactions.

• We saw a growth of 482% in post interactions.

• There was a massive hike of 33,100% in reel interactions.