This year, All About You decided to celebrate Mother’s Day by enhancing on how mothers are the first style inspiration for their daughters. For this, we conducted a contest for Mother’s Day called the #FirstStyleInspiration wherein we asked the users to share how their mother has been their first style inspiration.

• We executed build-up for this across all platforms on 11th May.

• On 12th May, the contest launch post was shared and asked the users to share how their mother has been their first style inspiration.

• We also shared a few posts with mother-daughter quotes to push the contest.

• The contest was concluded with an expression of gratitude towards all the users for their participation.

• We received a lot of engagement from users with about 751 entries across all platforms, with Instagram gaining the highest engagement of 551 entries.

• The growth percentage during the campaign compared to daily growth was 68.3% on Facebook, 76% on Twitter, and 92.6% on Instagram.

• An increase of 6.5K followers was observed across all social media platforms during the contest period.

All About You is destined to be the choice of every lady out there, and with our support, it’s set to get that reach socially and digitally!