There is something about sequels that gets the audiences simply pumped up. This year, Fox Star Hindi got busy making everything twofold, and got us excited with Tiger Shroff’s Baaghi 2 and Varun Dhawan’s Judwaa 2. Here’s what we did!

Major Release: Baaghi 2 Poster Launch

• Before the launch of the poster, Tiger Shroff posted a one-day-to-video to create a buzz.

• We released the first look poster of Baaghi 2 featuring Tiger Shroff on the 2^nd of May, 2017 at 9:30 AM.

• The poster was widely appreciated & the hashtag trended for around 5 hours.

Major Activities: #4MonthsToJudwaa2 Contest

• We did a #4MonthsToJudwaa2 Contest to build a buzz around Judwaa 2 & its release, which is due in 4 months.

• People were asked to send in their entries in the form of videos, sketches, images, texts etc., describing their excitement for Judwaa 2.

• The contest was open to all platforms and saw significant participation with around 100 entries in 2 days. The winners were given cool merchandise.

• The main highlight was to use the number 29 in the entries to push the release date of the movie, i.e., 29^th

Fox Star Hindi indeed makes intriguing sequels. With our digital support, it is all set to more than double its fan base!