With Salman Khan being one of the driving forces of Bollywood, Tubelight was undoubtedly one of the biggest projects on our plate this month. Take a look at how we shed light digitally with Tubelight!

Naach Meri Jaan Launch

We started our build up to the Naach Meri Jaan song 5 days before its initial launch on the 1^st of June. The launch day was started with a build up to the song coming out. We activated our #NaachMeriJaanContest wherein we gave handpicked fans/followers Tubelight merchandise. Tweeting, Instagramming stories & posts, and cross posting on Facebook was done in real time to keep our social media followers updated with the song. Together they garnered a staggering reach of 29.5 Million in total!

Key highlights:

• Salman Khan was trending on Facebook, post the Naach Meri Jaan song launch for over 24 hours.

• Naach Meri Jaan started trending at number #1 spot on YouTube a day post its launch.

• Naach Meri Jaan Song trended in 20 countries post its launch. It achieved the #1 spot in countries like Australia, New Zealand, Canada, Germany and India.

• On Facebook, it has got over 23K likes, 2.3K shares and over 350 comments .

Bhai Ka Bhai Launch

Making of Sohail Khan’s character was launched on the 4^th of June with continuous sharing of Naach Meri Jaan reviews from all over the internet.

Key Highlights:

• Facebook garnered 5.9k likes, 456 shares & 51 comments.

• YouTube garnered 1.5 million views.

Making of Naach Meri Jaan

On the 6^th of June, making of Naach Meri Jaan was launched, where the bond of brothers was highlighted and shared on all platforms.

Key Highlights:

• Facebook garnered 5.8k likes, 358 shares & 35 comments

• YouTube garnered 43k views

Tinka Tinka Launch

We started our build up to the song on the same day as before its initial launch on the 9^th of June. We started the launch day with a build up to the song coming out. Tweeting, Instagramming stories & posts, and cross posting on Facebook was done in real time to keep our social media followers updated with the song. Together they garnered a staggering reach of 17.4 Million in total, enabling 5,354 engaged users overall.

Key highlights:

• Tinka Tinka started trending on YouTube 1 day post its launch.

• Tinka Tinka trended in 20 countries post its launch in countries like Australia, New Zealand, Canada, Germany and India.

• On Facebook, it has got over 34K likes, 2.7K shares and over 256 comments.

Meet Laxman Singh Bisht

On the 13^th of June, we launched a making of Salman Khan’s character in Tubelight – Laxman Singh Bisht – in which it was shown how the character is and in what circumstances he lives in the movie. The video caught a huge amount of engagement.

• Facebook garnered 47K likes, 358 shares & 591 comments.

• YouTube generated 1.3 million views.

Main Agar Launch

We started our build up for the song on the same 2 days before its initial launch on the 15^th of June. We started the launch day with a build up to the song coming out. Tweeting, Instagramming stories & posts, and cross posting on Facebook was done in real time to keep our social media followers updated with the song. Together they garnered a staggering reach of 3.3 Million in total.

Key highlights:

• Main Agar started trending on YouTube 1 day post its launch.

• Main Agar trended in 20 countries post its launch in countries like Australia, New Zealand, Canada, Germany and India.

• On Facebook, it has got over 11K likes, 352 shares and over 182 comments.

We shared 4 promo videos of the movie.

(i) Laxman Ki Masti on the 15^th of June with 9K total views.

(ii) Training Laxman on the 17^th of June with 15K views

(iii) Yakeen Chattan Bhi Hila Sakta Hai on the 19^th of June with 47K views

(iv) Mera Naam Tubelight Nahin Hai on 21^st June with 8.5K views

On 22^nd June #FBLiveWithTubelight was done where 10 lucky fans were selected to meet Salman Khan. There was an event conducted at Taj Lands, Mumbai.

From 16^th June we started a countdown of 7 days to Tubelight till the release date, that is, 23^rd

Tubelight Ka Dost Launch

We launched the making of Matin Rey Tangu which gathered 1.4 million views.

From 23^rd June we started promoting the book tickets campaign and Tubelight movie reviews.

We launched the ‘Tubelight In Ladakh’ video for the making in Ladakh on the 27^th of June which garnered 114K views over all the platforms.

We launched the ‘Tubelight In Manali’ video for the making in Manali on the 30^th of June which garnered 110K views over all the platforms.