We have all inherited something or the other from our father that aids us in terms of analysing situations and putting ourselves in his shoes. So this Father’s Day, Siemens launched a contest wherein users were asked to share one quality that they have inherited from their father. We encouraged the usage of the hashtag, #InHisShoes, and also asked the users to tag the Siemens Home India page.

The result we achieved on Digital Media Platforms was outstanding. Here are our success parameters!

• We started the contest with a pre-buzz post on all digital platforms leading to a potential reach of 1,969 on Facebook, 1502 impressions on Twitter, and 23 likes on Instagram.

• We received a total of 196 entries on Facebook, 163 entries on Twitter, and 25 entries on Instagram

• Within three days we got to a total reach of 9242 potential users on Facebook was, wherein we received 705 comments and 105 shares. On Twitter, we got a total of 7896 impressions, 72 Retweets, 63 likes, and 123 replies. On Instagram, we received 68 likes and 59 comments in total.

In the spirit of Father’s Day, we received a lot of participation. Siemens is one of those brands that gives you more than class. It gives you actual ingenuity for life!