Population Foundation of India (PFI) promotes and advocates the effective formulation and implementation of health and development strategies policies for the gender-sensitive population. Their super hit series, Main Kuch Bhi Kar Sakti Hoon (MKBKSH), successfully aired for 2 years and was recognized as one of the most popular series on DD national. To take a step further and bring forward real life stories of people who got inspired by MKBKSH and took steps towards bringing about the change, we launched the ‘Reel to Real’ campaign.

During the campaign, we released 5 films of people working towards dealing with 5 different issues. This is what we pulled off!
Story Of Ladkuwar
In Nayagaon, Madhya Pradesh, 21-year-old Ladkuwar Khushwaha set an example by being the first girl from her village to become a college graduate. This story speaks of her journey from a small government school in her village to her college, which was 40 kms away in Chhatarpur town.

To watch the video, click here!

Following are the results we got to on social media!

Men Of Chhatarpur

The men of Chhatarpur spread the message of women’s empowerment through their songs. They are empathetic partners. They encourage their wives to work and take pride in sharing responsibilities at home.

To watch the video, click here!

Following are the results we got to on social media!

Women Of Bairiya

This is the story of the women of Bairiya, Bihar, who work towards empowering young girls and women in their village. These women have now evolved into a self-help group and they discuss the issues they are facing, raise awareness and ensure that no woman gets left behind.

To watch the video, click here!

Following are the results we got to on social media!

Daughters of Mainpura

This is the story of Rita Devi who despite being a child bride taught herself and her daughter Shilpi about menstruation, sex education, nutrition and the importance of sexual health. They are now the source of information and young girls and women of the village rely upon them.

To watch the video, click here!

Following are the results we got to on social media!

Nirma Devi

Nirma Devi and her husband practice safe sex and she is not shy to talk about her preferred method of contraception. She was inspired by the series ‘Main Kuch Bhi Kar Sakti Hoon’ and has in turn become a real-life inspiration for the women she educated about their rights and responsibilities.

To watch the video, click here!

Following are the results we got to on social media!

The hashtags we used to execute this campaign were #ReelToReal and #TaleTalks. Pulling off such a big campaign gives us immense pleasure and we hope to pull off more such campaigns and bring about bigger changes!