The world got a glimpse of one of the most awaited films ‘Judwaa 2’ and it was an instant hit! Judwaa 2’s trailer broke the internet with their brotherhood with double the fun and double the entertainment!

What we did?

Launched the trailer with 100 pairs of judwaas as attendees to the event!

How we did it?

• We launched the Judwaa 2 trailer in Mumbai

• 100 pairs of judwaas were flown down for the trailer launch to unveil the sneak peek of the film

• The launch was done by the cast of the film – Varun Dhawan, Jacqueline Fernandez and Taapsee Pannu

• Trailer Launch was also covered via Periscope Live on Twitter from their respective social media handles

What else did we do? – We got our very own Judwaa 2 Twitter Emoji

• A twitter emoji was launched for the film

• The hashtags that have the emoji associated to them are #Judwaa2, #TanTanaTan and #OonchiHaiBuilding

The campaign aims to celebrate this spirit of love between siblings and we partnered with Twitter to rejoice this love globally through a cool Emoji featuring the iconic identical twins of Bollywood – Prem and Raja.

And… The retro track Tan Tana Tan took the country by storm with 10 million views in just 24 hours!

The trailer garnered 30 million views within 10 days and trended on Twitter as well. Judwaa 2 is a Nadiadwala Grandsons production starring Varun Dhawan playing the iconic twins Raja and Prem opposite Jaqueline Fernandes and Taapsee Pannu. The Judwaa reboot is all set to release on 29th September 2017.