A world-class automobile manufacturer, Hyundai India currently stands at number 2 position in India. As of today, it has ten car models across segments – Eon, Grand i10, Elite i20, Active i20, Xcent, Verna, CRETA, Elantra, Tucson, and Santa Fe. Each of these cars has its own set of wild and safe features.

With the rise in road accidents in the country, Hyundai initiated a campaign to spread awareness about road safety. Through this campaign, it intends to create a positive change in the society and inspire people to follow traffic rules. We lent a hand to this world-class brand and ran the digital end of the campaign.

Below are our success parameters:

• We reached out to 12 Million users of which our Facebook reach totaled to 7.1 Million.
• With a total of 3.3M Impressions on Twitter, we had 1.8K Retweets.
• We reached out on YouTube as well, thereafter generating a total of 4.3M Views and a flourishing Engagement.

This campaign has received a ginormous response on social media and we are sure that it will receive equal consideration on the roads. Cheers to safe driving!