About the brand

Mr. Bowerbird is a stable menswear line of quality clothing revolves around the finer details of life, characterized by precious details of ‘age & time’. We launched the brand digitally across all social media channels.

How did we do it?

We started off by establishing the theme of the brand – Slow fashion. The content for this peg involved posts around defining who Mr.Bowerbird is and thereon incorporated quotes around slow fashion revolving around the personality of Mr.Bowerbird. This was done as a series of posts for the build-up to a launch video.