Bosch Home Appliances participated in the exhibition at The Economic Times ACETECH, a leading trade fair in Asia for architecture, building materials, innovation and design and only third-of-its-kind in the world. From pre-buzz to post-the-event, we leveraged its presence at Acetech.

How did we leverage our presence at Acetech?

Pre-buzz activities:

• To create the right traction for the presence at Acetech 2017, we executed contests across Bosch social media platforms.

• We executed a contest called #LivingWithBosch wherein we gave users a chance to know a little more about our appliances. The contest was in a quiz format with hints about our appliances and the users were asked to guess the appliances. The gratification was VIP couple entry for Acetech.

• Announcement posts of Bosch at Acetech along with countdown posts were executed on the digital platforms to create more curiosity towards Acetech.

• The stall at Bosch gave the audience a virtual reality experience which allowed them to look inside a working dishwasher. The concept was promoted across digital platform pre and during the event, along with emailers.

Activities done during Acetech 2017:

• Timely updates of highlights of each day.

• Facebook live coverage of important activities.

• Live tweets and updates from the event across all platforms.

• Instagram stories executed for important activities.

• Beaconstalk:

  • a) The new marketing technology of beacons was executed for Bosch in association with Beaconstalk

  • b) Beacons are tiny devices installed in the vicinity of the event to capture customer data along with promoting the required marketing communication for the brand through wi-fi and Bluetooth connectivity.

  • c) Through this activity, we promoted the living with Bosch concept along with the website page of Living with Bosch.

Post-event activities

• A video covering the entire event of Bosch-at-Acetech was created and promoted along with teaser videos for both, across all digital platforms.

• Bosch stall won bronze in the Grand stand awards at Acetech, for the best-designed stall. This was promoted digitally across all platforms.