We introduced the concept of Living with Bosch through a video. We collaborated with TV artist Anita Hassanandani and husband Rohit Reddy for the video. We introduced the campaign with build ups including celebrity bytes and releasing the video on Facebook.

What was the objective of the campaign?

The objective was to showcase the ease and convenience that one gets to experience when you have Bosch home appliances which were done through the artist collaboration. The aim was to target a wider reach.

How did we pull it off?

• We posted a series of build-up posts on all digital platforms of Bosch.
• The build-up posts comprised of bytes from the artists.
• The main video was launched on all digital platforms of Bosch and cross-promoted on other social media platforms.
• The artists also shared the video from their Instagram handles.
   

Results

The overall reach for this campaign was 7 million and the overall engagement was approximately 1.9 million.