We released the official movie trailer on December 8^th, 2017. Click here to watch it!

We released the official movie trailer on December 8^th, 2017. Click here to watch it!

We released the official movie trailer on December 19^th, 2017. Click here to watch it!

Ferdinand is the story of a young bull who escapes from a training camp in rural Spain after his father never returns from a showdown with a matador. This is a multi-starrer film that shows how Ferdinand is a LOVE-A-BULL character.

Objective

To promote the Blue Sky Studios’ animated film, Ferdinand, that was releasing in India.

Strategy

The strategy of the campaign was to highlight Ferdinand as a character that is built to fight but born to love, and to communicate that though he is a giant bull, he doesn’t want himself to see in the bull fighting rink.

Execution

We conducted a few contests around the theme of the movie. The names and the content of the contests are mentioned as follows:

• #MyFerdinand: We asked the users which unusual pet they would like to own.
• #GiantProblems: This was where the users were supposed to share the problems that they thought were big at first.
• #JustLikeFerdinand: This was all about not judging a bull by its cover.
• #MyOddSquad: This involved the users to tag their friends who completed their odd squad.
• #FerdinandTomorrow: This was a Twitter Q&A contest.
• #NotSoVisiBULL: We asked users to spot Ferdinand in the real-life situations given.

Inspired by the imagination of P. T. Barnum, The Greatest Showman is an original musical and biopic that celebrates the birth of show business & tells of a visionary who rose from nothing to create a spectacle that became a worldwide sensation.

Objective

To promote the musical film of the year, The Greatest Showman releasing in India.

Strategy

The objective of the campaign was to showcase The Greatest Showman as the biggest spectacle of the year. The strategy we followed was to bank on Hugh Jackman fans, musical drama fans etc.

Execution

We conducted a few contests around the theme of the movie. The names and the content of the contests are mentioned as follows:

• #ThisIsMe: Picking up the lyrics from one of the famous songs from the movie, ‘This Is Me’ was the contest wherein fans had to tell us what makes them different from others.
• #GreatestShowcase: The Greatest Showman’s star cast costumes were displayed in theatres, and fans were asked to share their pictures with the costumes using the hashtag.
• #JustLikeShowman: Fans had to share their Boomerang videos doing Showman’s hat tricks.
• #GreatestShowmanTomorrow: This was a Twitter Q&A contest.