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Preparing For The Royals’ Appearance On-Screen
After a lot of controversies, Sanjay Leela Bhansali’s Padmaavat saw the Box Office light on 25th January 2018!
The poster of Padmaavat with the new logo and announcement of the release date was shared across platforms on 14th January 2018 by the cast and the official pages. #Padmaavat trended for more than 6 hours on Twitter in India and was a trending topic on Facebook and Google. The movie trailer released earlier this month has garnered a lot of viewership and crossed millions of views in a short span of time. A Tamil trailer and poster of the movie were also released recently. Within the span of 31 days, the media coverage of Padmaavat exploded with as many as 36,000 news articles being published about the film’s release.
Throughout the month, until the release of the movie, various dialogue promos were shared which generated more buzz. The movie released on 25th January, but there were paid preview shows held on 24th January. Padmaavat earned 5cr in one single day at the paid previews. Twitter was filled with positive reviews just before the release of the movie. From film stars to journalists, there was a lot of positive sentiments a day before the movie released in theatres.
The movie crossed the 100cr mark in its first weekend, making it the highest grossing movie of 2018. Padmaavat also turned out to be the highest grossing movie till date for all the three stars.
On 29th January 2018, the song Khalibali was launched. The fans have loved the song and Ranveer Singh’s commendable expressions and dancing thereby creating positive conversations.
Tags: DIGITAL MARKETING, MOVIE MARKETING, PADMAAVAT, PADMAAVAT DIGITAL CAMPAIGN, PADMAVATI, SOCIAL MEDIA MARKETING
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Feb 9, 2018