The objective was to create a buzz around the new entrant in the Hyundai family with the 1st ever Blue Link Technology. We collaborated with renowned influencers like Mostly Sane, Technical Guruji, Geeky Ranjeet, Mumbaiker Nikhil who promoted the Venue launch in New York. For the launch, the idea was to rope in 50 influencers and bloggers with a potential reach of 25 million followers from various platforms viz. Instagram, Twitter and YouTube to promote the brand. The hashtag #HyundaiVenue was a #4 trend in India on Twitter.