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To create a buzz around the new stylish and powerful entrant, Hyundai GRANDi10 NIOS, we created quirky videos and stories for SNS. We did a countdown for the launch to make people aware of what NIOS stands for.

As a result, the engagement started flowing in and #NIOSLife was trending on the 4^th position and #GRANDi10NIOS on 11^th position on Twitter India trends. #NIOSLife received 3000+ re-tweets and tapped the reach of 20.9 million. #GRANDi10NIOS reached 232 million with 2726 re-tweets. The teaser of #GRANDi10NIOS received 9.3 million views on Facebook and 3 million on YouTube whereas #GRANDi10NIOS official TVC received 5 million views on Facebook and 7 million on YouTube.